Spark is your entry point to a new way of working. Instead of a blank page, you start with a team of specialist AI agents, trained on the strategic DNA of 10,000 global award-winning campaigns.
Your journey begins here. This agent doesn't just "help" with a brief; it architects it. It transforms your business problem into a strategic launchpad, challenging your assumptions and uncovering the critical questions needed to build a campaign that doesn't just make noise, but makes a difference.
Next, the strategist takes the marketing blueprint and distills its logic into powerful creative directions. It reveals the single-minded propositions that will resonate with your audience, allowing you to explore multiple strategic paths in minutes, not weeks. You are the conductor; the agent provides the orchestra of world-class options.
With a strong creative brief in hand, you unleash the team of creative agents. This isn't one creative mind; it's a spectrum of them. It generates diverse, prize-worthy concepts complete with high-level visuals, turning your clear strategy into tangible, inspiring ideas ready for execution.
The marketing expert AI agent will help you outline the marketing brief for the campaign, in order to solve your business problem.
You'll find out how to best formulate it and what's missing from it, so that you can build on a strong foundation, before talking to the AI creative strategist.
The creative strategist AI agent will use the marketing brief to build a creative brief outlining creative directions your campaign could take.
Your business problem will become a clear single-minded proposition for your customers, so that the team of creative AI agents can start generating ideas on it.
The team of creative AI agents will analyze the creative brief, research campaign ideas and build impactful campaigns for you to solve your problem and achieve exceptional business results.
The AI agent team is always available to discuss the implementation of the campaign, from outdoor to social and from packaging to pricing.